Google Tag Manager Integration

Oro Team
Supports versions: 4.1.0 LTS, 4.2.0 LTS

Short Overview

Google tag manager with enhanced eCommerce data layer enables you to get better insights into the shopping behavior of your web store users . It sends valuable data, such as product impressions, promotions, and sales data with any of your Google Analytics page views and events. 

Integration between your Oro application and Google Tag Manager enables you to add tracking tags to your OroCommerce web store pages with the help of Enhanced E-commerce and collect information on customer behavior, purchases, product clicks, page views, etc. All this information can subsequently be shared with Google Analytics to measure various user interactions with products on your website through E-Commerce reports. This can help you get a full picture of on-page visitor behavior, how well your marketing strategies work, and how to target your audience better.

For more information on how to integrate your Oro application with Google Tag Manager and pass data to Google Analytics , please follow the recommendations described in the Documentation.

OroCommerce Enterprise Edition

  • 4.2.0 LTS
  • 4.1.0 LTS
  • 3.1.10
  • 3.1.9
  • 3.1.8
to submit a support request

Oro Marketplace is our new technology and innovation hub connecting online merchants looking to extend functionalities of Oro business applications and developers willing to market solutions compatible with Oro products. The Marketplace allows Oro applications’ users to browse and instantly download cost-efficient connectors and integrations helping them make most out of their OroCRM and OroCommerce deployments. The Marketplace lists free, paid, and quote-based extensions developed either by Oro team or Oro community. The offering includes extensions for management of leads and opportunities; tools for sales and marketing; integrations for payment processing, shipment, accounting and invoicing; solutions for customer support, and much more. Oro Marketplace is always open to the modules extending on the capabilities of Oro products. Join Oro’s vibrant ecosystem and leverage multiple benefits this will bring. External developers contributing to the growing Oro Marketplace capture new customers for their products and services, and market their solutions on our site at no cost.

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